We were given a task by EE to produce a feel-good Summer campaign. Showing how EE could differentiate from the offers of their competitors we created a campaign that was bright and had cut through and impact without losing any of EE’s brand recognition and associations to value and service.
Summer is about festivals of all shapes and sizes. We decided to link June’s data promotion directly into the Summer of Festivals idea by creating our very own. All local EE shops would get involved by creating ta Summer Festival ‘feel’ instore backed up with a nationwide full service campaign. As EE already has heritage in this area, with their links to Glastonbury it felt like the perfect match.