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We were tasked by Bench to create a point of sale piece that can be used by their bespoke stores and retail partners to promote their brand heritage. The bee identity is a nod to the past and celebrates the companies Manchester roots, as the bee is often used within the city to represent its enterprising spirit. Ten ideas were presented initially before we settled on the final design which we then had tested and machined. The overall result was a beautifully crafted object with great presence on the shelf.